Projects
These are some of the portfolio projects I have worked on in marketing, business strategy, creative direction, branding, video production, copy, and other content creation.
GAXOS
VP Marketing | Producer
Gaxos is a multi-genre game platform that leverages NFT tech to create a unified avatars, economies, rewards, and customizations. I named the product and core game characters, crafted narrative design, game structure, and other aspects of the metagame.
Dungeons & Dragons 5e
Creative Producer | Copywriter | Concepts
After 40 years, Hasbro was struggling with Wizards of the Coast's Dungeons & Dragons. To launch its 5th edition, Marketing Creative produced several campaigns built on strong storytelling. In the first year after its release, 5e sold over 3 million copies, more than any previous edition's first year total, making it the most popular edition ever.
Playbook for Pathfinder
Head of Marketing | Creative Producer
From the forward facing aspects of promotion to the behind the scenes marketing forecasts, app store management, event marketing, and collateral creation, I was sleeves-rolled-up in collaborating on the Paizo-licensed mobile app. for the PathfinderTTRPG
The Cha Dao Tea Company
VP Marketing
The Cha Dao Tea Company is the story of what happens when a couple tech guys who have never worked in food/beverage take an idea from a household stovetop to B2B distribution in places like Krogers and Whole Foods; get backstage placement at the Golden Globes; then go national in all 50 states; and finally sell to Coca-Cola — in only 26 months.
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Branding, product development, distribution, creative direction, marketing and a whole lot of burned fingers.
LifeLong Learning
I loathe the saying "fake it 'till you make it," and instead, I believe in the "Learn It Until You Earn It" philosophy.
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Whether it's A.I., A.R., Game Dev, new tech, or new software tools; I believe in constant learning and experimentation.
Luxury Branding
Website copy, executive profiles, and video scripting for one of the top 1% of all luxury real estate brokerages in the USA. Collaboration with Reese Films.
Portfolio
A self-guided tour through some of my work over the years covering copywriting, video production, publishing, and branding.​